While few deny that diversity’s a noble concept, in reality, we tend to fit more into research that claims people select what most looks like them, imitate what’s more familiar, and prefer what they’ve already experienced.
Rarely does diversity – as we use it – help us fly new machines that differ in size, or rock. As we run to familiar shapes, textures and aromas – we tend to settle for familiar flights viewed as more reliable. Have you been there?