Braden Kelley stokes innovation for leadership that drives innovation for a new era.
That’s why I plan to use Braden’s dynamite insights, in Stoking your Innovation Bonfire to ignite MBA leadership thinking. Business students will develop brain based leadership approaches that rejuvenate business growth, from entry points identified in this compelling book.
The course is titled: LEAD INNOVATION WITH THE BRAIN IN MIND.
MBA candidates – willing to pony up $50,000 – are also poised for Braden’s brain compatible shift into an innovation era. How so?
1. Talent developed across boundaries and borders. Braden suggests that organizations make changes to integrate talents. Use a wide-angled lens, to envision collaboration across currently barricaded silos that limit mind-bending developments. Braden’s book examines unique components of local, national and global business leadership approaches, through case studies that fit current research about cognitive and neuro-sciences advances. The book opens topics linked to talent development that engage reflective decision-making, and pave the way for a brain compatible innovative leadership shift.
2. People as capital. Braden suggests tactics that change problems into possibilities through intelligent risk taking by people motivated and committed as highly engaged employees. Drawing from experts on the future of management, such as Gary Hamel, and on practices clearly associated with right brain leadership, the book opens discussions about how to succeed in the creative economy. For instance, Braden views mutual respect between management and employees, trust that invigorates a workplace, and flexibility that enables innovation to drive the future of an organization. My business students will use innovative prompts from this book, to explore and improve tone for increased brain chemicals to help steer innovation business culture.
3. Problem solving skills developed through curiosity that averts crisis and increases pioneer solutions. Braden warns against the “catching up syndrome” that GM uses to catch up to Toyota’s position five years ago. Instead he recommends building a reconfigured culture of innovation, that extends beyond any one project. Business leadership students will be encouraged to explore this book’s notion of including everybody in the organization as integral to leading innovative solutions. They’ll investigate suggestions to start with a core team of people who serve as innovation shepherds. As Braden suggested, these leaders in training, will begin to build innovative capabilities across their organizations – through solving problems in enterprising ways.
4. Case study research shows examples of removing barriers to innovation, such as Nokia moving from tires to mobile phones, and Apple’s computer company to a consumer electronics company. Braden opens segues into organizations that manage change as a way to build innovation past the barriers most pioneers face. His solution? …get out there and do it! Don’t let your brilliance fade. Knock over unique barriers to innovation, create a healthy cooperation with the need for operational excellence, and let your brilliance shine out. A timely discussion launch for my MBA students who will lead innovation with the brain in mind.
5. Team work – Much the same way Apple built relationships with Target, Walmart and Cosco – to develop a completely original distribution system with iTunes and digital music, Braden builds with innovators. The book illustrates how team work launches innovative changes in marketing, operations and sales to facilitate the changes needed for successful innovations. Braden’s team approach for creative collaboration requires the kind of forerunners modeled best in his own unique social network on innovation, at Blogging Innovation. Here, experts discuss the shifts needed for novelty and innovative leadership to command a new era.
The book, Stoking your innovative Bonfire will challenge my MBA students to value innovative ideas shared through social media. Through research on topics below, and interviews with respected leaders like Braden Kelley, they will create brain based tactics that prevent exploitation and build on innovation collaboratively.
- Recruiting innovative leaders through two-footed questions;
- Facilitate meetings as creative roundtables that jump-start brainpower for profitability;
- Staff-centered innovation opportunities through brain based motivation;
- Building innovative communities where mirror neurons raise productivity;
- Social media and technology’s role in increased business innovation;
- Opposing Views and Innovative actions on opposite sides of problem for shared vision;
- Mentoring intelligent inspired colleagues for entrepreneurial leadership;
- Diversity or myths or innovation at the center of beliefs;
- Ethics within working memory, basil ganglia and business practices;
- Humility and the higher performance mind through intrapersonal intelligence;
- Intuition for invention stored in brain’s amygdala with use;
- Organizational innovation linked to worker brain’s plasticity;
- Talent development through multiple intelligence growth and inclusion;
- Transform toxic workplaces through neuro-genesis approaches;
- Multi-tasking – research – and the focused human brain at work; 16). Competition or consensus for innovative advantage?;
- Bureaucracy’s role in innovative growth and global expansion;
- Humor’s role in the creative mix for high performance minds at work;
- Fear holds an ax over innovative input in stagnated bureaucracies;
- Toxic personalities and their impact upon innovative change;
- Smart skills for innovative leadership in a post-recession era
Braden’s book will join other texts and selected readings that enable an innovative shift:
Text LEAD INNOVATION WITH THE BRAIN IN MIND, currently in process to address these topics, as a joint endeavor between myself and, MITA Senior VP, Dr. Robyn McMaster, along with BarryBurnett who won top national awards for small business leaders he facilitated into millionaires.
Leading the Revolution (Harvard Business School Press, 2000) Gary Hamel
The Fifth Discipline; The Art and Practice of the Learning Organization – Peter Senge 1994
Seven Lessons for Leading in Crisis – Bill George – 2009
Lessons on Leadership; the 7 Fundamental management Skills for Leaders at all Levels
Community; the Structure of Belonging – Peter Block – 2009
A Whole New Mind – Dan Pink – 2006
Mixing Braden’s book into the lineup, business students will explore case studies from innovative leaders such as:
- Bill Conaty – Talent management
- Jack Welch – Execution
- David Rubenstein – Global Economic Crisis
- Jeffrey Sachs – Economics for Crowded Planet
- T. Boone Pickens – Energy Dependence
- Kevin Roberts – Branding
- George Lucas – Education, Culture and Future of Cinema
- Peter Voser – International Insights
- Gary Hamel – Management Innovation
- Irene Rosenfeld – Leading Transformational Change
- Ursula Burns – Where to From Here?
- Paul Krugman – Economy
- Bill Clinton – Embracing our Common Humanity
- Peter Block – Community – the Structure of Belonging
- Bill Cala – Contrasts between Leading Local and International Innovations
- Barry Burnett – Lead in Ways that Drive Profit and Growth
- Gerald Sardinha – Lead Talented Teams to Integrate Science/Technology/Arts
- Jeff Shepard – Entrepreneurship and the Shaping of a New World Order
Finally, MBA students will also compare Braden’s refreshing ideas for a leadership fired with innovation on sites such as: