21. Don’t Shrink Reader Brains
Stress can literally shrink brains. Use stress busters before you write.
1. Breath deeply 10 times, with an effort to relax.
2. Listen to classical or ambient music.
3. Appreciate something and write about it.
4. Remember fun with a good friend.
5. Break down a difficult fact into smaller pieces.
6. Write a comical story, or laugh at yourself.
7. Prioritize difficult parts of a problem.
8. Interview a person you admire most.
9. Tackle one difficult thing to show courage.
10. Create a winning stress-buster to relax.
What stress-free event will describe your day?
20. Integrate Right and Left Brain
It often takes a few whole brain essentials to communicate big pictures for a wider audience.
From their left brains readers look for language, detail, scientific facts, strategies, logical thinking and sequencing approaches to show the order or timelines explored.
From their right brains, readers may expect word pictures, shared stories, musical rhythms or designs with novel and innovative possibilities. The key is to integrate strengths as problem solving tools from both sides of your brain.
What will you write today to inspire people to use right and left brain strengths. How will you avoid errors shown in this interview video that prevented an applicant from landing her first job?
18. Rate Through Encouragement Boost a peer’s writing talents by encouragement. Support builds writing capabilities through raised serotonin .
Avoid punishing mistakes through negativity that sends stress hormones –or cortisol – that kill growth possibilities.
Pre-empt all feedback with appreciation. The brain fuels creativity with serotonin –increased by appreciation.
What if you rated every person as you would like to be rated?
What if your feedback opened innovative pathways for another person’s progress?
17. Play Plasticity to Win. How so?
Plasticity refers to the brain’s equipment to rewire your brain, and increase its capabilities to write. That said, plasticity expands writing ability when you:
~ Laugh at yourself
~ Speak and feel heard
~ Engage readers who rarely get involved
~ Monitor your inner language to succeed
~ Ask good questions respectfully
OK – it’s your turn! ~ How will you continue to play with new writing approaches to see what works best?
16. Outsource More Memory
Research and jot down a few new facts about your topic. It’s a bit like outsourcing unfamiliar facts and figures.
This frees up your working memory to focus on integrating these new facts in ways that solve real-life problems in your writing.
Working memory holds new facts a very short time, so you may wish to sketch the fact in a quick image or diagram next to its meaning.
15. Tackle Cynicism with Creativity
Cynical mindsets or pessimistic outlooks literally block creativity, impact talent, and stomp out innovation that could fuel your writing.
Cynicism at the start of an essay tanks creative possibilities for an entire work.
Convert toxic cynical statements into creative possibilities with brainy writing benefits.
Does your writing avoid toxins in the mind of a cynic?
14. Engage Multiple Intelligences
How will readers see your topics through language, self, others, visuals, music, movement, nature, science or math?
A far wider range of intelligences is common to all readers, yet used by few writers.
How will you hold the interest of readers who are strong in one or more of the intelligences named above? Survey your best intelligences for free!
What will an artist gain, or a musician, for instance?
13. Rev up Working Memory
Your brain’s basal ganglia stores facts and creates ruts, while its working memory in contrast, holds few facts and leads change.
Write to shift readers from basal ganglia ruts to new insights that engaging working memory.
After seeing this video, what will you write to ignite reader curiosity for new insights?
12. Hang New Facts on Old Hooks
Hook difficult facts onto one thing you know and more learning increases in less time.
Readers take away more when content they read about relates to their real-life experiences, or familiar observations.
Your words can help readers to see connections, in ways their brain will increase their appreciation from your written words.
11. Awaken Both Sides
Bring both sides to life – with brainpower tools to disagree.
Brain waves spark both deep reflections and peak performances on opposite sides of topics, based on how you activate them.
Research both sides of your essay topic, and then show why and how some readers will clearly support one side.
Then, with equal enthusiasm show why and how other readers will support an opposite side with similar vigor. Withhold personal opinions to show value on both sides.
10. Disagree by Building Goodwill – Write in tone that allows you to express alternatives with respect. Learn from views on another side.
Imagine many readers agreeing with one side because you agree well. Then see readers learning from your no-side – because you defend opposite views with similar solid facts.
Switch sides in ways that defend opposing views – with supportive examples to engage robust debate.
Respect ramps up curiosity for opposing views.
9. Stretch Your IQ – Rather than expect the same routine, consider new alternatives and write to learn about unusual or unfamiliar topics.
Consider what essentials readers should take away from your words.
Then invite another writer to review and help edit your conclusion to ensure those takeaways are evident.
When you act or write differently from your usual pattern, your brain grows new dendrite brain cells. Imagine raising the collective IQ in your organization – and you have the picture.
8. Address Authentic Problems- Interview peers to see what issues they care about.
What questions are readers asking on your topic? Listen with your brain.
What concerns readers most and what possibilities would they like to consider further?
Look at the research on your topic, but also listen to your potential readers.
Catch readers’ problems and help them to step in the direction of a resolution.
7. Hop to New Beats – Music changes brain wave speeds in ways that impact writing and alter creativity.
Music increases focus to write well. Select your best musical background here.
Different music adds different brain wave speeds for focused writing.
Start with a favorite tunes but check out Psychologist Don Campbell’s list to see how music alters mental states.
6. Inspire Change. Writers who inspire change often say with Helen Keller:
Life is either a daring adventure or it is nothing at all.
See how one autistic teen learned to write about change that inspires others by using more working memory.
You’ve likely noticed though – change can come with wonders and woes. Working memory adds the magic by moving you past fears and other limitations that hold many back.
What will change because of your written inspiration today?
5. Write to Fuse Arts and Science - The idea is to engage both sides of the brain in order to increase innovation.
Would you agree that most people tend to ask questions with predictable answers? Boring to boot!
Involve readers in your questions and watch how it suddenly draws ordinary people into extraordinary actions. It takes writing beyond your own talents or tirades though:-).
How do you splash brilliant new colors, onto a canvass so that both sides of human brains leap into life into words you write?
4. Pardon or Pity? – Venting creates new neuron pathways for more blame or gridlocks.
Forgive by writing opposite of a vent. Check out how your amygdala impacts forgiveness – and guides you to write its opposite.
Check out this New York Times story at to see how forgiveness moves writing from blame into possibilities for a finer future.
3. Run from Rants. Negative emotions fade when dangerous cortisol chemicals decrease before you write.
Take a few minutes to tame your amygdala – which is the brain’s emotional storehouse. How so?
Share traits of one leader you admire who faced similar situations.
Why not write about a problem through an opponent’s view, an optimist’s possibilities or a peacemaker’s perspective?
2. Set your Stage –
Were they listening to a boring lecture in uncomfortable chairs?
Readers gain more from your writing when you engage their visual or spatial intelligence. See http://goo.gl/L637h
How will you add word pictures to what you write today?