13. Rev up Working Memory
Your brain’s basal ganglia stores facts and creates ruts, while its working memory in contrast, holds few facts and leads change.
Write to shift readers from basal ganglia ruts to new insights that engaging working memory.
After seeing this video, what will you write to ignite reader curiosity for new insights?
12. Hang New Facts on Old Hooks
Hook difficult facts onto one thing you know and more learning increases in less time.
Readers take away more when content they read about relates to their real-life experiences, or familiar observations.
Your words can help readers to see connections, in ways their brain will increase their appreciation from your written words.
11. Awaken Both Sides
Bring both sides to life – with brainpower tools to disagree.
Brain waves spark both deep reflections and peak performances on opposite sides of topics, based on how you activate them.
Research both sides of your essay topic, and then show why and how some readers will clearly support one side.
Then, with equal enthusiasm show why and how other readers will support an opposite side with similar vigor. Withhold personal opinions to show value on both sides.
10. Disagree by Building Goodwill – Write in tone that allows you to express alternatives with respect. Learn from views on another side.
Imagine many readers agreeing with one side because you agree well. Then see readers learning from your no-side – because you defend opposite views with similar solid facts.
Switch sides in ways that defend opposing views – with supportive examples to engage robust debate.
Respect ramps up curiosity for opposing views.
9. Stretch Your IQ – Rather than expect the same routine, consider new alternatives and write to learn about unusual or unfamiliar topics.
Consider what essentials readers should take away from your words.
Then invite another writer to review and help edit your conclusion to ensure those takeaways are evident.
When you act or write differently from your usual pattern, your brain grows new dendrite brain cells. Imagine raising the collective IQ in your organization – and you have the picture.
8. Address Authentic Problems- Interview peers to see what issues they care about.
What questions are readers asking on your topic? Listen with your brain.
What concerns readers most and what possibilities would they like to consider further?
Look at the research on your topic, but also listen to your potential readers.
Catch readers’ problems and help them to step in the direction of a resolution.
7. Hop to New Beats – Music changes brain wave speeds in ways that impact writing and alter creativity.
Music increases focus to write well. Select your best musical background here.
Different music adds different brain wave speeds for focused writing.
Start with a favorite tunes but check out Psychologist Don Campbell’s list to see how music alters mental states.
6. Inspire Change. Writers who inspire change often say with Helen Keller:
Life is either a daring adventure or it is nothing at all.
See how one autistic teen learned to write about change that inspires others by using more working memory.
You’ve likely noticed though – change can come with wonders and woes. Working memory adds the magic by moving you past fears and other limitations that hold many back.
What will change because of your written inspiration today?
5. Write to Fuse Arts and Science - The idea is to engage both sides of the brain in order to increase innovation.
Would you agree that most people tend to ask questions with predictable answers? Boring to boot!
Involve readers in your questions and watch how it suddenly draws ordinary people into extraordinary actions. It takes writing beyond your own talents or tirades though:-).
How do you splash brilliant new colors, onto a canvass so that both sides of human brains leap into life into words you write?
4. Pardon or Pity? – Venting creates new neuron pathways for more blame or gridlocks.
Forgive by writing opposite of a vent. Check out how your amygdala impacts forgiveness – and guides you to write its opposite.
Check out this New York Times story at to see how forgiveness moves writing from blame into possibilities for a finer future.
3. Run from Rants. Negative emotions fade when dangerous cortisol chemicals decrease before you write.
Take a few minutes to tame your amygdala – which is the brain’s emotional storehouse. How so?
Share traits of one leader you admire who faced similar situations.
Why not write about a problem through an opponent’s view, an optimist’s possibilities or a peacemaker’s perspective?
2. Set your Stage –
Were they listening to a boring lecture in uncomfortable chairs?
Readers gain more from your writing when you engage their visual or spatial intelligence. See http://goo.gl/L637h
How will you add word pictures to what you write today?
1. Perk-up Moods – Boredom, it turns out, is a habit formed in brains and reinforced by words that lack punch. Help readers choose improved moods as their reality, Sidestep boredom!
Jump start your writing with a what-if-question, such as, What if you could use information in this essay to design an innovation that would win an award for improving one related situation you face?
Words can inspire new possibilities because reader brains come equipped with mirror neurons or mimicking devices.