To kindle new ideas takes circles of trust. Teams that consciously cultivate trust, open spaces for new ideas. The iPod’s inception, for instance, started with an innovative idea that Steve Jobs’ team kindled into revolutionized communication. Similarly, Fast Company’s awesome design moments unveiled original ideas that emerged from committed teams. Passionate communities, such as Apple and Fast Company, differ mentally from typical workplaces, just as brains of genius inventors vary from minds of complacent masses. How so? The brain’s hippocampus releases a shot of dopamine the brain chemical for kindling novelty.